Motrin Ad (Babywearing): Do you find it offensive?

  • Friday, November 21, 2008 4:11 PM
    Message # 70365
    Joanna

    "Consumer healthcare giant Johnson & Johnson (offended moms) with a recent Web video ad for its Motrin painkiller. While apparently trying to be irreverent about the pain of wearing a baby in a sling, the ad offended many mothers who savaged it on Twitter, the wildly popular "micro-blogging" site where users communicate with short "tweets" of 140 characters or less. J&J was forced to apologize on Monday."

    Here is the video on YouTube. Do you find it offensive?

    http://www.youtube.com/watch?v=XO6SlTUBA38

    Globe and Mail article: This article discusses whether Motrin made the right decision in pulling the ad.

    http://www.theglobeandmail.com/servlet/story/RTGAM.20081120.wgtweb21/BNStory/Technology/home
  • Friday, November 28, 2008 7:42 PM
    Reply # 71992 on 70365
    Claire (Administrator)
    I didn't find this offensive at all. I've had to go through three different carriers before I got the Beco brand carrier. With the previous carriers I had really bad back, neck, shoulder pain - so I can relate.  I don't think they meant it to be offensive.
  • Wednesday, December 03, 2008 3:59 PM
    Reply # 73068 on 70365
    Marina

    I think some moms are very critical and radical.

    That's true that baby carriers can cause back pain.

    Nothing against particular brand. It's very individual, some moms love it, some hate.